Accra restaurant

THE CHALLENGE

Accra Restaurant is an African cuisine franchise offering a line of savory and delicious soup, rice, fish and all the spices you can imagine. Quick and easy to order when you come in with a cafeteria-style restaurant, but with the home cooked meal taste! Accra Restaurant came to Advantage Point Digital to build overall brand awareness for their popular restaurant across all social media channels. In addition, they aimed to garner user-generated content as well as customer engagement and feedback. Ultimately, the objective was to drive sales through a positive brand image and video content.

THE GOALS

• Collect feedback and respond to customers in a timely manner
• Increase overall brand awareness
• Drive sales for online orders and lunchtime through a brand-positive image and video content

• Position the Finishing Touch as the top female grooming product line on the market
• Increase overall brand awareness
• Drive traffic to their websites and to retail locations to promote increase in overall sales (both web and retail)

THE SOLUTION

With no social media presence through the first three months of 2016, Advantage Point Digital launched a full-scale social media strategy, focusing specifically on Facebook, and Instagram. Advantage Point Digital began with an aggressive Facebook and Instagram ad budget strategy, which was used to grow their social following from scratch. Developing a positive reputation for customer service played a role in refining Accra Restaurant positive brand content. We also ran several contests

PLATFORMS UTILIZED

• Facebook Advertisement
• Instagram Advertisement

OUR SUCCESSES

In a 2 months period
• The Facebook audience grew by over 1,300 fans
• Brand reached over 25,000 customers locally, customers that’s visited before, and friends of customers locally
• 678 unique emails collected
• increased online sales by 55%